The chart lists, in descending order of preference, the motivations of Chinese residents to travel. As can be seen noticeably, the top reason for people to go on a journey is relaxation and recreation, with 84% of the interviewed saying so.Next comes the desire to acquire new cultural experiences and knowledge, according to 64% of the respondents.Other motivations for travel include immersion in nature, the fostering of closer relationships and the pursuit of adventure and excitement, accounting for 51%, 45% and 17% respectively.
Given the intense stress of modern life, it is understandable that most people travel for leisure and recreation. A relaxing trip helps relieve stress by pulling people out of the daily grind, and one often feels refreshed and energized after a vacation.Moreover, with the increasing emphasis on spiritual needs,people begin to pursue deeper and more meaningful travel experiences. When travelling, they want to get immersed in another culture and explore new horizons.
The tourism sector may gain some inspirations from this survey.Diversified services, such as exhibitions of local artworks and activities that involve teamwork, could be provided to meet various needs of tourists.
